• Jet Blue Steadies Growth While Controlling Costs

  Filed under Uncategorized
  Mar 9
  

  Airbus A320

  JetBlue has decided to decrease the amount of its aircraft deliveries.

  

  Embraer 190s

  For the Airbus A320s, the deliveries have been decreased by half, from eight to four air crafts. Alternatively in the case of the Embraer 190s, the decrease in deliveries is significantly smaller, from five to four air crafts.

  These delivery cut backs are only for the year 2010. In the year 2012, JetBlue plans to further decrease their deliveries to only two Airbus A320 deliveries and seven Embraer 190s. In contrast, as recently as 2006, Jet Blue was accepting the deliveries of a new plane every 10 days.

  The change in JetBlue’s air craft deliveries comes from the fact that by controlling the airline’s growth, they will also be steadying the airline’s cost.

  This information was released on Tuesday afternoon by JetBlue’s CEO, Dave Barger, at a investor conference.

  

  Dave Barger

  It is under Dave Barger’s influence that these policies are taking effect. Since his being named Cheif Executive Officer in 2007, Barger has taken a special interest in curbing JetBlue’s growth. By curbing the airline’s growth, Barger is able to avoid the types of losses that much larger airlines have begun to accumulate.

  Barger actually founded JetBlue in 1998 with the idea of putting humanity back into air travel. Under his leadership JetBlue has won the Airbus Operational Excellence Award. Similarly, under Barger’s direction, JetBlue has introduced “BetaBlue” which is a unique air craft designed to allow for instant messaging and onboard e-mail. “BetaBlue” was the first air craft of its kind.

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