After perusing around the Puma Index for a bit here is what we came up with. Puma and their partnered advertising agency Droga5 wanted to provide a little entertainment for those individuals who were constantly checking up on their stocks and slowly watching their finances get stripped amidst this recession. So they developed an entertaining way to combine a falling market and their numerous product lines.

After downloading the app to your iphone you are met with your standard looking stock ticker, but in the background there is a model that lives according to the rise and fall of the market. At the beginning you can choose to either have a male or female avatar in the background where they will perform daily routine activities like ironing their clothes or eating a meal.

But the twist to this app is that the more the market falls, the more the featured models take off their puma wear. Now there’s no need to fear, this app is rated PG or at least that has been what we have seen so far. We haven’t seen what type of an effect a dramatic one day crash will have on these avatars.

So the concept is simple, when times are bad provide a little entertainment for those who are losing their nest egg by watching some avatars seemingly lose their clothes. But when times are good, why not show off some of Puma’s outerwear, who knows, with the money you just made you just might be in the mood for a new Puma zippy.

Feel free to take a live look into their stock ticker at http://theindex.puma.com/ And while we are on the subject of Puma entering new markets, there are rumors floating around that Puma and Sagem Wireless have launched a new phone in Spain? Maybe Puma should just stick with what they do best. Clothes.